Marketing Organic Produce

The aim of this course is to give an introduction to marketing and direct selling to consumers via farmers markets and box schemes

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€TBA (includes lunch) 1 day course

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Course Content:

Core Topics:

• General marketing principles
• How to develop a business plan
• Characteristics of direct sales
• Producing for farmers markets
• Producing for a box scheme
• Benefits and contraints case study 

 

Outcomes:

You will gain an understanding of basic marketing principles and how to apply them in direct sales to consumers primarily through sales at farmers markets and through box schemes.